SEO AND SEARCH-MARKETING

When not fully understood, search engine optimisation or SEO, is a confusing topic that's full of ample terminology, seemingly complicated principals and technical pitfalls. However, it is a vital marketing tool for ensuring that your marine business website is discoverable in online searches.

To help marine marketers in getting started, Yachting Pages has created an introductory guide to the basics and best practices of search engine optimisation and search marketing, focused on improving the visability of your website in online searches, including tips for targeting those on the move in the superyacht industry, using mobile devices to search for superyacht services online. 

Man undertaking SEO on laptopAn introduction to search engine optimisation (SEO)

Search engine optimisation (SEO) is the practice of structuring and improving a website and it’s content in order to increase the number of visitors that it receives from search engines. 

Read article

 


Search engine search bar with algorithm graphicWhat are keywords and phrases?

When getting stuck into digital marketing and search engine optimisation (SEO), you may keep hearing ‘keywords’ and ‘keyphrases’ mentioned, but what are these exactly, and how do they relate to your marine marketing strategy?

 


Sailing yacht at dusk - Glorious ©David ChurchillOptimising web images

As you may or may have not heard, in February 2015, Google announced plans to implement mobile-friendly search as a ranking factor to ensure that its users will get the most relevant and timely search results when using mobile devices. 

 


301 moved permanently redirect road traffic signWhat’s a 301 redirect anyway?

Now that you've begun to implement good SEO practices into your marine marketing plan, it’s time to tackle those old and outdated links with page redirects to ensure that superyacht crew and key decision-makers can find their way around your webiste.

 


Man touching plasma mobile search icons on touchscreenImplementing mobile-friendly search

As you may or may have not heard, in February 2015, Google announced plans to implement mobile-friendly search as a ranking factor to ensure that its users will get the most relevant and timely search results when using mobile devices. 

Asia-Pacific Content BnrRivera Radio Skyscraper

Beginner's Guide to Search Engine Marketing and SEO

Beginner's Guide to Search Engine Marketing & SEO | Marine Marketing | Yachting Pages
Yachting Pages

Yachting Pages

220 92

SEO AND SEARCH-MARKETING

When not fully understood, search engine optimisation or SEO, is a confusing topic that's full of ample terminology, seemingly complicated principals and technical pitfalls. However, it is a vital marketing tool for ensuring that your marine business website is discoverable in online searches.

To help marine marketers in getting started, Yachting Pages has created an introductory guide to the basics and best practices of search engine optimisation and search marketing, focused on improving the visability of your website in online searches, including tips for targeting those on the move in the superyacht industry, using mobile devices to search for superyacht services online. 

Man undertaking SEO on laptopAn introduction to search engine optimisation (SEO)

Search engine optimisation (SEO) is the practice of structuring and improving a website and it’s content in order to increase the number of visitors that it receives from search engines. 

Read article

 


Search engine search bar with algorithm graphicWhat are keywords and phrases?

When getting stuck into digital marketing and search engine optimisation (SEO), you may keep hearing ‘keywords’ and ‘keyphrases’ mentioned, but what are these exactly, and how do they relate to your marine marketing strategy?

 


Sailing yacht at dusk - Glorious ©David ChurchillOptimising web images

As you may or may have not heard, in February 2015, Google announced plans to implement mobile-friendly search as a ranking factor to ensure that its users will get the most relevant and timely search results when using mobile devices. 

 


301 moved permanently redirect road traffic signWhat’s a 301 redirect anyway?

Now that you've begun to implement good SEO practices into your marine marketing plan, it’s time to tackle those old and outdated links with page redirects to ensure that superyacht crew and key decision-makers can find their way around your webiste.

 


Man touching plasma mobile search icons on touchscreenImplementing mobile-friendly search

As you may or may have not heard, in February 2015, Google announced plans to implement mobile-friendly search as a ranking factor to ensure that its users will get the most relevant and timely search results when using mobile devices. 

Asia-Pacific Content BnrRivera Radio Skyscraper