Search engine optimisation and search marketing guide

When not fully understood, search engine optimisation or SEO, is a confusing topic that's full of ample terminology, seemingly complicated principals and technical pitfalls. However, it is a vital marketing tool for ensuring that your marine business website is discoverable in online searches.

To help marine marketers in getting started, Yachting Pages has created an introductory guide to the basics and best practices of search engine optimisation and search marketing, focused on improving the visability of your website in online searches, including tips for targeting those on the move in the superyacht industry, using mobile devices to search for superyacht services online. 

Man undertaking SEO on laptopAn introduction to search engine optimisation (SEO)

Search engine optimisation (SEO) is the practice of structuring and improving a website and it’s content in order to increase the number of visitors that it receives from search engines. Yachting Pages presents some simple tips that marine marketers can try now to make their business more visable online.

Read search engine optimisation (SEO) tips

Search engine search bar with algorithm graphicWhat are keywords and phrases?

When getting stuck into digital marketing and search engine optimisation (SEO), you may keep hearing ‘keywords’ and ‘keyphrases’ mentioned, but what are these exactly, and how do they relate to your marine marketing strategy? Yachting Pages looks into keyterms and carrying out keyword research to improve the visibility of marine websites in results pages.

Read what are keywords and why are they important?

Sailing yacht at dusk - Glorious ©David ChurchillOptimising web images

As you may or may have not heard, in February 2015, Google announced plans to implement mobile-friendly search as a ranking factor to ensure that its users will get the most relevant and timely search results when using mobile devices. As a mobile search-centric industry, Yachting Pages details mobile-friendly search for marine businesses.

Read seven-steps to optimised web images

301 moved permanently redirect road traffic signWhat’s a 301 redirect anyway?

Now that you've begun to implement good SEO practices into your marine marketing plan, it’s time to tackle those old and outdated links with page redirects to ensure that superyacht crew and key decision-makers can find their way around your webiste. Yachting Pages gets to grips with 301 redirects, meta refreshes and canonicalisation.

Read website redirect tips

Man touching plasma mobile search icons on touchscreenImplementing mobile-friendly search

As you may or may have not heard, in February 2015, Google announced plans to implement mobile-friendly search as a ranking factor to ensure that its users will get the most relevant and timely search results when using mobile devices. As a mobile search-centric industry, Yachting Pages details mobile-friendly search for marine businesses.

Read implementing mobile-friendly search

 

Rivera Radio Skyscraper

Beginner's Guide to Search Engine Marketing and SEO

Beginner's Guide to Search Engine Marketing & SEO | Marine Marketing | Yachting Pages
Yachting Pages

Yachting Pages

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Search engine optimisation and search marketing guide

When not fully understood, search engine optimisation or SEO, is a confusing topic that's full of ample terminology, seemingly complicated principals and technical pitfalls. However, it is a vital marketing tool for ensuring that your marine business website is discoverable in online searches.

To help marine marketers in getting started, Yachting Pages has created an introductory guide to the basics and best practices of search engine optimisation and search marketing, focused on improving the visability of your website in online searches, including tips for targeting those on the move in the superyacht industry, using mobile devices to search for superyacht services online. 

Man undertaking SEO on laptopAn introduction to search engine optimisation (SEO)

Search engine optimisation (SEO) is the practice of structuring and improving a website and it’s content in order to increase the number of visitors that it receives from search engines. Yachting Pages presents some simple tips that marine marketers can try now to make their business more visable online.

Read search engine optimisation (SEO) tips

Search engine search bar with algorithm graphicWhat are keywords and phrases?

When getting stuck into digital marketing and search engine optimisation (SEO), you may keep hearing ‘keywords’ and ‘keyphrases’ mentioned, but what are these exactly, and how do they relate to your marine marketing strategy? Yachting Pages looks into keyterms and carrying out keyword research to improve the visibility of marine websites in results pages.

Read what are keywords and why are they important?

Sailing yacht at dusk - Glorious ©David ChurchillOptimising web images

As you may or may have not heard, in February 2015, Google announced plans to implement mobile-friendly search as a ranking factor to ensure that its users will get the most relevant and timely search results when using mobile devices. As a mobile search-centric industry, Yachting Pages details mobile-friendly search for marine businesses.

Read seven-steps to optimised web images

301 moved permanently redirect road traffic signWhat’s a 301 redirect anyway?

Now that you've begun to implement good SEO practices into your marine marketing plan, it’s time to tackle those old and outdated links with page redirects to ensure that superyacht crew and key decision-makers can find their way around your webiste. Yachting Pages gets to grips with 301 redirects, meta refreshes and canonicalisation.

Read website redirect tips

Man touching plasma mobile search icons on touchscreenImplementing mobile-friendly search

As you may or may have not heard, in February 2015, Google announced plans to implement mobile-friendly search as a ranking factor to ensure that its users will get the most relevant and timely search results when using mobile devices. As a mobile search-centric industry, Yachting Pages details mobile-friendly search for marine businesses.

Read implementing mobile-friendly search

 

Rivera Radio Skyscraper