Making the most of your online advertising with Yachting Pages
Written by Sarah Rowland
Last updated: 19/01/2018
As a small business owner or dedicated employee, you know that you’ll often find yourself too busy to really occupy yourself with the smaller details of your online advertising, but we’re telling the truth when we say that those who engage really do get more bang for their buck!
The good news is that, while you’re busy managing the day-to-day running of your business, we're here to help with your marine marketing. Here we cover how to make the most of your online advertising with us.
Great; you've joined us online!
As a new, returning or existing online advertiser, you’ll hopefully know a little about the features and benefits that come with your Showcase, Mini Showcase or Banner advertisement by now. But, let us tell you in a little more detail...
A dedicated marketing contact
As a Showcase advertiser, you’ll be allocated a dedicated web contact on the Marketing team to help you with all aspects of your YP online advertising; he or she will populate and ‘optimise your listing’ to help you to reach your advertising goals, and work with you to get it how you like it.
The Marketing team is also collectively on-hand to help increase the online exposure of your business as a Mini Showcase or Banner advertiser, across yachtingpages.com as well as in online search, helping you to get closer to decision-makers and end users within the marine industry.
Take advantage of our value-added services…
To take advantage of all the value-added services that Yachting Pages offers, you should also try to regularly send us:
1. Superyacht news
Let us know what’s new with you! Not only do we love to hear about your successes, we love to let others know too. The Yachting Pages’ Superyacht News page currently receives over 5,000 unique page views a month, so it really does pay to send us news that is current, objective and informative. Press releases must be at least 250 words long and include high-res images.
Published news will be linked to your Showcase or Mini Showcase listing; it’s likely to be shared across Yachting Pages’ social media channels; and may also be included in our monthly newsletter with its industry subscribers, further increasing the exposure of your brand and its products and services. Furthermore, it may open doors for additional editorial opportunities if there is a particularly interesting angle.
If you need help in deciding what is newsworthy, or need some tips on what goes into an effective press release or superyacht news story, visit our marine marketing services guide to press releases.
Please note: We can’t promise to use all news we receive, but we do promise to prioritise our online advertisers! Interesting stories with a solid angle are more likely to get covered, so ensure the piece is detailed, interesting, and above all objective.
Send your news and press releases to firstname.lastname@example.org
2. Social media updates
If you have something to share, but there’s just not that much to say, we may share your news, images and activities across our social media channels. We also love to share superyacht videos and interesting infographics. Find us, follow us, tag us and engage with us. Find our social media channels.
Send your updates to email@example.com or tag us in your posts @YachtingPages.
3. Superyacht promotions
Everyone loves a special offer or discount, and here at Yachting Pages we’re no different! Be it an introductory offer, a sale-day bargain or discounted ticket, if you have a promotion or can create an exclusive offer just for our users, let us know.
Marine promotions are listed on our Promotions section online, and, just like news stories, are linked to your Showcase or Mini Showcase advertisement. Promotions can also help to increase your online exposure, especially as these could also be included in our monthly newsletter and social media activity.
To share a promotion with Yachting Pages, just send us the details of your offer, its terms and conditions and a call-to-action. We’ll also need a great image and the start and expiry date of the offer.
Send your promotions to firstname.lastname@example.org
4. Online business reviews
Everyone likes to see (and hear) good things about their business, and the businesses that they may be hoping to use in the future. As one of the world’s most comprehensive superyacht search engines, online business reviews are always welcomed at Yachting Pages.
We allow users the opportunity to leave their reviews and testimonials for all businesses listed online, and to search for reviewed businesses. Our reviews expert can help to upload and manage these on the behalf of our advertisers, adding to the outstanding reputation of your business online. Find out more about the power of online reviews.
5. Fresh content and updates
It’s a good idea to keep the content of your Showcase or Mini Showcase fresh and up-to-date throughout the year - not only for your potential customers, but also for SEO purposes. Send us the information of your new products, services and locations to see the benefits.
You’re also able to liaise with the web team to update your images, videos and PDF brochure (max size is 5mb) in line with the growth of your business. Similarly, upon renewal, we encourage Banner advertisers to update their artwork to encourage more click-through’s.
Send your updates to your digital expert directly, or email email@example.com
One more thing…
Let your clients and potential customers know that you can be found on yachtingpages.com. You can upload the Yachting Pages logo or review button to your website, newsletters, email footers and flyers, and you can even share an update with your social media following - don't forget to tag us @YachtingPages so we can help you get the word out there!
As an established name within the yachting and marine industry, your future clients will be reassured of your industry expertise with your inclusion on yachtingpages.com, and can head over to your page to find out more.
Request your Yachting Pages logo or review button by emailing firstname.lastname@example.org
Over to you!
We always like to hear your ideas and feedback, so if you have any further thoughts about how we can help your business reach the market, get in touch. Don’t forget to send us a review of our services also!
Send your feedback to email@example.com
Good to know: More about your online advertising
Showcase and Mini Showcase business listings
The businesses listed on yachtingpages.com are ranked by popularity by default, so the more you engage, the more likely it is that people will find and visit your page. Users can also search by location, business name or rating, and refine by the brands, products, services and specialties offered, so it helps to return the completed Search Refines document for your business, sent to you by your digital expert.
What to prepare
Once you have paid for your online advertising, we typically visit your business website and source information and images to set up your Showcase or Mini Showcase. However, if you don’t have a website or want specific information, please send your account manager or the web team:
- Your business name, address, telephone number(s) and web address
- Your business email address, or the email address of your preferred direct contact
- Your business or brand strapline, should you have one
- Your short business summary of up to 250 characters
- Your business description or overview, limited to 1,000 characters for Mini Showcase advertisers
- Your business logo in a high quality
Additionally, if you are a Showcase advertiser, you can include up to eight supporting images, a hosted video, opening hours and a PDF or brochure (max. size is 5mb).
Banners and online display advertising
As a Yachting Pages’ display advertiser, you are able to create your own banner artwork, or our production team can create your artwork in-house on your behalf if required.
We recommend keeping copy short and to the point, including a strong call-to-action. All logos and images should be of a high quality (72DPI at 100% size, RGB and preferably JPEG files). Find out what goes into creating an effective banner ad design.
Designing your own display advert:
If creating your own banner advertisement, we can advise on the best design and format to use, we recommend using multiple GIFs to create moving banners, which are more eye catching. Please send your final design in either GIF or JPEG format.
Bear in mind that we require:
- High quality logos and images: 72DPI, RGB images, where possible
- A business tagline or concise copy
- A call-to-action
- Correctly sized artwork (see Banner Website Specs document for more information)
Yachting Pages in-house design:
If there’s no one in your business that can create the artwork for your banner advertising, or you’d just prefer a helping hand, our production team can help to create the perfect display advertisement.
To do so, we need a simple brief and overview of your brand guidelines to get started. We ask for JPEG/JPG or GIF logos and JPEG/JPG images to create your advertisement, as well as a short tagline and strong call-to-action. We typically recommend an eye-catching GIF advertisement where possible as these really help to showcase your products and services, and work to capture the eye of online users.
Multi-channel yacht marketing packages
As with all advertising, it’s ideally best to adopt a complementary multi-channel approach to target clients within the superyacht industry, combining print, online and direct marketing.
Find out how else Yachting Pages can help with your marine marketing, or contact us today to talk about your aims.