Content marketing guide
Content marketing makes the digital world go round; the modern-day marketers answer to attracting, informing and engaging their online audiences, nuturing them through the buyer journey.
Yachting Pages presents a guide to content marketing, with tips for creating clickable content and savvy business blogs - all with marine marketers in mind.
The king of today's content is video; read about how to get started with benefitting from online video, how to make your own with no budget or experience, and trends to keep an eye on.
With today’s audiences increasingly skipping TV advertisements, tuning out of radio commercials, swerving cold calls and blocking out billboards, how is it possible to get your marine marketing messages in front of the right people? Content marketing.
Great content is the key to great marketing, invaluable to both your audience and your brand. By writing engaging, high-quality content, your brand delivers increased value to your audience, whilst showcasing your expertise and authority. Yachting Pages looks into the elements of successful content marketing.
You’ve heard time and time again that blogging is the way to generate more leads for your business, but you don’t know the first thing about writing for the internet, or fully understand the benefits it can provide. Yachting Pages presents a case for business blogging.
As with many things, you’ll get out of your marketing what you put in. Yachting Pages lists quick marketing activities to underpin your marine marketing strategy, putting the wheels in motion to help your business stand out in the superyacht industry.