How to get creative with your marine marketing
Whether your marine business demands a dedicated marketing department, you enlist the help of a yachting-specific marketing agency, or you undertake marketing activities for yourself as part of the everyday running of your business, marketing is a vital tool to know and use for building relationships, promoting your business and driving sales.
By it’s very nature, digital marketing is a diverse and changeable discipline; it can be difficult to keep up-to-date with the changing tools and practices of the industry, and so Yachting Pages has created this dedicated marine marketing guide to help you to get creative with your superyacht marketing. Updated monthly, it’s the place to come to keep informed of industry developments, and to find out more about making the most of your online advertising with Yachting Pages.
Making the most of your online advertising
As a marine business owner you know that you’ll often find yourself too busy to occupy yourself with the smaller details of your online advertising, but we’re telling the truth when we say that those who engage really do get more bang for their buck.
Yacht and marine marketing guides
After investing thousands, implementing ample resources and team efforts to prepare for the next boat show or trade event, it would be a shame for all hard work to go to waste. A little foresight, planning, and the help of a good events manager, should avoid a blunder at your next business showcase.
So, your business or brand has just achieved something major: You’ve just sold a unique or impressive unit to a new market, you’re celebrating a new addition to the management team, or your team has just completed a challenging charity fundraiser. Now you want to tell the world how great you are, so you turn to the traditional press release.
A business website is vital in today’s digital age; key in starting a new venture or promoting an existing business, an effective web presence is a vital marketing tool. Yachting Pages presents a guide to web design and usability, helping marine marketers in designing, building and populating new websites.
When not fully understood, search engine marketing, is a confusing topic that's full of ample terminology, complicated principals and technical pitfalls. Yachting Pages presents an introductory guide to the basics and best practices of search engine optimisation (SEO), focused on improving the visability of your website in online searches.
With marine marketers understanding the extraordinary power of online advertising now more than ever, it’s important to understand exactly which online efforts are producing value for business and which aren’t. Yachting Pages explores marketing metrics and website analytics, guiding marketers through the tracking and reporting process.
Often overlooked as simply ‘the people who work for the company’, employees are among the biggest marketing asset that any brand can have, spreading the word of your marine business to those in need of its superyacht support services. Yachting Pages explores employee advocacy as part of maritime marketing strategies.