Social media, PR and communications guide
PR and comms, or public relations and communications, is about managing the spread of information between an organisation and its public. It establishes, shapes and maintains relationships between a business and its target audience, its industry experts and its media, and often utilises social media channels in doing so making it an important part of any marine marketing strategy.
Yachting Pages presents a guide to social media, PR and communications, with tips to writing effective press releases, convincing email campaigns, business blog posts, shareable social media posts and clickable content, as well as tips for generating valuable online business reviews - all with marine marketers in mind.
So, your business or brand has just achieved something major: You’ve just sold a unique or impressive unit to a new market, you’re celebrating a new addition to the management team, or you've completed a challenging charity fundraiser. Now you want to tell the world how great you are. Yachting Pages presents the key to writing an effective press release.
Social media may be nothing new, but nevertheless, many small to medium enterprises are still not adopting best practices, or using the reach and influence of the many platforms to their full advantage; marine businesses included. Yachting Pages details top tips for making social media work for your marine business.
The facility to publish content on LinkedIn offers great opportunity to today’s marine marketers, allowing them to target contacts and generate leads within the yachting superyacht industry, while also offering up the platform as a much more interesting place to explore. Yachting Pages details how to publish content on LinkedIn Pulse.
With the global movement of superyachts, and the ensuing travel of the marine businesses that work to support them, email marketing is a great option for shore-based businesses to target key decision-makers via their inboxes. Yachting Pages relays seven steps to creating effective email campaigns.
In today’s digital age, online business reviews can make or break a business, with glowing reviews about value-for-money products and positive service experiences holding swaying power over those who choose to invest. Yachting Pages explores the power of online reviews, presenting ideas for generating positive reviews and handling negative feedback.
You’ve heard time and time again that blogging is the way to generate more leads for your business, but you don’t know the first thing about writing for the internet, or fully understand the benefits it can provide. Yachting Pages presents a case for business blogging, with insight to the what, why and how.
Marketing is all about content, content, content. Great content is the key to great marketing, invaluable to both your audience and your brand. Yachting Pages explains how writing engaging and high-quality content allows your brand to deliver value to your audience within the superyacht sector, whilst at the same time showcasing your expertise and authority.