SOCIAL MEDIA, PR AND COMMUNICATIONS

PR and comms, or public relations and communications, is about managing the spread of information between an organisation and its public. It establishes, shapes and maintains relationships between a business and its target audience, its industry experts and its media, and often utilises social media channels in doing so, making it an important part of any marine-marketing strategy.


NEWS... written on a typewriterHow to write an effective press release

Your business or brand has just achieved something major and now you want to tell the world how great you are. Here we detail the purpose, content, formatting and distribution of an effective press release, helping you to gain maximum coverage.

 


Social media infographic with icons and buzzwordsChoosing social-media channels for your business

With 2.46 billion social-media users worldwide, your business really can’t afford not to be on social media. But why use social media, and which channels are right for your brand? 

 


Newsletter... written on an iPadHow to create an effective email newsletter

Do you overlook e-newsletters, or feel as though yours are largely ineffective? We detail five key steps to ensure your next newsletter has the desired impact on clients.

 


Email marketing graphicHow to create email campaigns that convert

With the global movement of superyachts, and the ensuing travel of the marine businesses that work to support them, email marketing is a great option for shore-based businesses to target key decision-makers in their inboxes. 

 


Cartoon man leaving online five star business review ratingThe power of online business reviews

In today’s digital age, online business reviews can make or break a business, with glowing reviews about value-for-money products and positive service experiences holding swaying power over those who choose to invest. 

 


Superyachts stern-to at the Monaco Yacht ShowWorking for success at boat shows and trade events

After investing ample resources to prepare for your next boat show or trade event, it'd be a shame for all hard work to go to waste. Yachting Pages provides tips for a successful superyacht show.

 


Social media icons on smartphone displayPublishing content on LinkedIn Pulse

Publishing content on LinkedIn allows businesses to target B2B contacts and generate new leads, while also offering up the platform as a much more interesting place to explore. 

Asia-Pacific Content BnrRivera Radio Skyscraper

Marine Marketing Social Media PR and Communications Guide

Social Media, PR & Communications Guide | Marine-Marketing Tips | Yachting Pages
Yachting Pages

Yachting Pages

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SOCIAL MEDIA, PR AND COMMUNICATIONS

PR and comms, or public relations and communications, is about managing the spread of information between an organisation and its public. It establishes, shapes and maintains relationships between a business and its target audience, its industry experts and its media, and often utilises social media channels in doing so, making it an important part of any marine-marketing strategy.


NEWS... written on a typewriterHow to write an effective press release

Your business or brand has just achieved something major and now you want to tell the world how great you are. Here we detail the purpose, content, formatting and distribution of an effective press release, helping you to gain maximum coverage.

 


Social media infographic with icons and buzzwordsChoosing social-media channels for your business

With 2.46 billion social-media users worldwide, your business really can’t afford not to be on social media. But why use social media, and which channels are right for your brand? 

 


Newsletter... written on an iPadHow to create an effective email newsletter

Do you overlook e-newsletters, or feel as though yours are largely ineffective? We detail five key steps to ensure your next newsletter has the desired impact on clients.

 


Email marketing graphicHow to create email campaigns that convert

With the global movement of superyachts, and the ensuing travel of the marine businesses that work to support them, email marketing is a great option for shore-based businesses to target key decision-makers in their inboxes. 

 


Cartoon man leaving online five star business review ratingThe power of online business reviews

In today’s digital age, online business reviews can make or break a business, with glowing reviews about value-for-money products and positive service experiences holding swaying power over those who choose to invest. 

 


Superyachts stern-to at the Monaco Yacht ShowWorking for success at boat shows and trade events

After investing ample resources to prepare for your next boat show or trade event, it'd be a shame for all hard work to go to waste. Yachting Pages provides tips for a successful superyacht show.

 


Social media icons on smartphone displayPublishing content on LinkedIn Pulse

Publishing content on LinkedIn allows businesses to target B2B contacts and generate new leads, while also offering up the platform as a much more interesting place to explore. 

Asia-Pacific Content BnrRivera Radio Skyscraper