WEBSITE DESIGN AND USABILITY
A business website is vital in today’s digital age; key in starting a new venture or promoting an existing business, an effective web presence is a vital marketing tool.
Yachting Pages presents a guide to web design and usability, helping marine marketers in designing, building and populating new websites.
Whether you’re an entrepreneur creating your first business website to target the superyacht industry, or a long-term marine marketer redesigning your website to achieve new goals, there are 12 essential elements and considerations for the design of your new business website.
When not fully understood, search engine marketing, is a confusing topic that's full of ample terminology, complicated principals and technical pitfalls. Yachting Pages presents an introductory guide to the basics and best practices of search engine optimisation (SEO), focused on improving the visability of your website in online searches.