PPC AND PAID ADVERTISING GUIDE
There are more ways to buy advertising these days than ever before; gone are the days of TV and billboard advertising being the dominant beasts.
We take a look at the options out there for paid advertising in the modern world, looking at everything from print advertising to PPC.
Print advertising can be traced back to the 18th century, but is it still relevant in today’s digital age? Are companies still investing in magazine and newspaper ads? We investigate the truth behind the world of print marketing.
In print advertising, you only have one shot to make the right impression of your business, and to get the most out of the space booked. With our experience in the publishing industry, we thought we’d share our 10 favourite adverts included in Yachting Pages Print directories between 2003 and 2017, complete with top tips to take away.