Superyacht Owners' Guide (SYOG)

Alt text hereWhat is the Superyacht Owners’ Guide?

The Superyacht Owners’ Guide (SYOG) is a luxury hardback book offering owners and potential owners the education, advice and contacts they need to realise their dream.

Download the digital version of the 2015 to 2016 Superyacht Owners' Guide here.

Download the 2014 to 2015 edition of the Superyacht Owners' Guide here.

Download the 2013 to 2014 edition of the Superyacht Owners' Guide here.

SYOG is more relevant and tailored than ever, providing topical and informative guidance and all the contacts you need for your new-build, refit or repair project, alongside a ‘best practice’ approach to planning, scheduling, managing and delivering your superyacht dream.

In short, SYOG helps navigate a clear path through your project of who, what, where, when and how. When there is a clear vision of what needs to be achieved, SYOG then provides all the contact details of the top companies that an owner, project manager, designer or shipyard will need, in every relevant sphere.

SYOG 2015-16

Imagine Plan Build Equip Enjoy

A pioneering editorial team

Michael and Frances HoworthExpert editorial

  • An expert team spearheaded by Michael and Frances Howorth who worked for many years as crew aboard super yachts
  • Samantha Wilson, a writer, author and member of the British Guild of Travel Writers, born to yachting parents she has spent all her life around boats
  • Diane M. Byrne, leading American superyacht journalist and founder of
  • Editorial focuses on planning, management, legalities, charter and the operation of large luxury motor and sailing yachts

Award winners

  • Frances and Michael Howorth form an award winning maritime writing and photography team who specialise in coverage of the construction, management, charter, ownership and operation of both sail and motor yachts
  • Their work is featured in most of the better maritime publications around the world
  • They are frequent contributors to quality trade and consumer magazines and newspapers including: The Times, The Financial Times, Telegraph, and Lloyd’s List

Owner insight

  • SYOG understands the landscape, and the issues relevant to owners
  • SYOG combines weighty editorial and industry insight with owner wisdom
  • SYOG is a unique way to reach clients, in a book that owners and key decision makers will turn to time and time again

For more information about SYOG, or to order your copy, email or call us on:

  • UK +44 (0)11 73 16 05 60
  • Spain +34 963 14 04 64
  • France +33 (0)4 89 73 32 82
  • Italy +39 06 62 29 17 16
  • USA +1 954 63 63 46 2

Or visit

Why advertise in SYOG?

SYOG is distributed free through a defined global network. 5,000 complimentary copies are distributed to:

Sailing yacht Carlo Baroncini
  • Superyacht owners and UHNWIs (ultra-high net worth individuals)
  • Captains and crew
  • Designers, naval architects, engineers and specifiers
  • Brokers
  • Charter companies and charter guests
  • Shipyards
  • Project managers and owner representatives
  • Management companies
  • Luxury goods, artworks, marketing and branding companies
  • Bespoke and luxury maritime suppliers
  • Boat shows and exclusive events
  • SYOG is hand-distributed at the world’s most important boat shows
  • SYOG provides owners, their representatives, captains and project managers with the latest industry ideas and knowledge
  • Readers turn to the SYOG reference pages to find companies to provide solutions in their project
  • The SYOG team works with you to produce finely-crafted advertorial text to promote your business. This will appear in the most relevant section to deliver your brand direct to the reader
  • The strength of your brand combined with the SYOG brand present a powerful mix of credibility and endorsement

On board superyacht

Imagine Plan Build Equip Enjoy

Award-winning distribution 5,000 complimentary copies

  • SYOG 2014-15 launches with 5,000 copies
  • SYOG is placed directly into the right hands using the methods pioneered by sister publication Yachting Pages
  • SYOG is given to owners and UHNWIs, shipyards, naval architects and yacht designers, project managers, interior designers, management companies, lawyers, charter companies and charter guests – the owners of tomorrow
  • SYOG has the depth and breadth of reach to ensure it is received, used and referred to by tomorrow’s superyacht owners and decision makers – today
  • View SYOG 2015-2016 print certificate

Direct delivery, event exposure

  • SYOG is positioned in exclusive locations, elevating your brand status
  • SYOG helps the right people find you
  • SYOG is visible at the world’s top shows including Antibes, Dubai, Cannes, Monaco, Genoa, Fort Lauderdale, Miami, Antigua, St Maarten, and MYBA
  • SYOG is delivered directly to superyacht captains, the trusted partners in many owners’ new superyacht projects