Actisense, a leading manufacturer of marine electronics, has announced that it will unveil its major rebrand at the international NMEA Conference & Expo, which is due to take place in late October 2015.
According to the brand, Actisense is due to open up its product range to several new markets moving into 2016; including a diversification into the commercial marine market and entry projects into South American markets. As such, the rebrand marks a change of direction as they embark on a significant period of change.
In a recent statement, Actisense announced that the focus of its rebrand will be on the iconic ‘A’ in the previous brand artwork. The ‘A’ has been redesigned to include a distinctive swoosh on its right leg. The new distinct look will enable the ‘A’ to stand out as a motif on its own, to be used as a standalone logo.
Lesley Keets, chief operating officer at Actisense commented, “This rebrand marks where we currently are as a brand. The company is going through a transitional stage as we are moving into several significant new markets in the next year. As such, the aim of the rebrand is to symbolise the forward momentum of our company as we step into a significant new stage for Actisense.”
The logo will be unveiled at the NMEA Conference & Expo in Baltimore on the 29th of October, marking the first step of the Actisense rebrand and a significant turning point for the leading marine electronics company.
For more information, visit Actisense.