The luxury yacht builder Benetti has signed a strategic partnership with Kiton, an Italian luxury clothing company. According to Fashion United, the terms of the deal stipulate that Kiton's tailors will lend their skills to Benetti's top clients, and the apparel brand's customers will ‘gain access’ to Benetti’s yachts.
The companies said the synergy between them stems from the common goal of creating an exclusive bespoke experience for end consumers in line with a shared philosophy and shared values.
Benetti's clients will be able to arrange private appointments at Kiton's offices, while Kiton clients will be available to visit Benetti's yacht lounges.
Antonio de Matteis, chief executive officer of Kiton said, “The aim of the partnership is to devote increasing attention to our customers who have chosen a unique and exclusive lifestyle.
“Excellence and quality: these are the basic principles of our partnership of which I’m extremely proud. Benetti is a beacon of Italian excellence which perfectly matches our own values: a family-oriented atmosphere, innovation, style and quality.”
The partnership will be present at several international boat shows throughout the remainder of the year including Cannes, Miami, and Dubai.
For more information, visit Benetti.