Biion Footwear brand targets the superyacht industry

A leading brand of golf shoes, Biion Footwear, is now promoting their famous Oxford Brogue-style shoes to the superyacht industry. From their experience at this year’s Fort Lauderdale International Boat Show (FLIBS), Biion is now looking for distributors for their products in order to break into the yachting market.

A fashion shoe with a practical edge, this new product has become a huge hit in the golfing industry and, after the companies visit to the Yachting Pages Media Group stand at FLIBS, Biion Footwear hopes it will have the same effect in the superyacht industry.

Sarrah Macey, global events manager at Yachting Pages commented, “Graham from Biion approached the Yachting Pages stand at Fort Lauderdale Boat Show with a bag full of what looked like brightly coloured brogues. This quickly caught the attention of the Yachting Pages team who found out the new-to-market product was in fact the perfect boat shoe.

“Following the suggestion from several key golfing pros, the company is now starting to target the yachting industry and looking for distributors.”

Interest has already accumulated in the shoe, with TNS Yachting already in talks to become a distributor for the already popular shoes.

Sarrah continued, “Earlier in the show I met Rob from TNS yachting. With years in the industry as a chief engineer, followed by five years working on shore, Rob set up TNS Yachting. As a global chandlery based out of Fort Lauderdale, I saw the potential of linking the two business men and arranged for them to meet at the stand. They immediately saw the benefit of working together and a beautiful business relationship was born. A follow up breakfast meeting was arranged for the next morning and Yachting Pages is very excited to see how it develops.”

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