Elandra Yachts yesterday announced its official entry into the United States market with the appointment of an American representative, Michael Usina, to distribute its luxury motor yachts overseas.
According to the company, Michael Usina has now taken on the role of president of Elandra yacht sales in the Americas, with more than 30 years industry experience, to fast track the company’s international growth as Australia’s newest brand in high-end motor yachts.
Luke Durman, Elandra Yachts founder and managing director, said, “Michael is a much respected veteran of the marine industry in the US and with his appointment to trade under Elandra’s American company we are on track for our projected growth.
“The Americas is strategically a very important market and we have always had the intention of launching there, but with the strength of the US dollar now to the Australian, it has strengthened our resolve to be there.
“We already have an exceptionally valuable boat in the Elandra 53, but the softer ‘Aussie’ dollar makes it even better value for the Americans, who engage in similar coastal cruising to the Australian market and are after long-range, fuel efficient, seaworthy, and spacious boats.
From his Florida base, Michael will coordinate direct factory representation with a select group of American dealers to secure sales of Elandra sport yachts, to be custom-built and shipped from the company’s Gold Coast plant on the east coast of Australia.
Michael Usina commented, “My first impressions of Elandra were very positive. In fact, I believe it may be the finest boat that I will have been involved in representing and promoting in my career.”
The first sale to the US is scheduled for delivery in mid-2016, with the brand’s Elandra 53 model scheduled to show at the Fort Lauderdale International Boat Show next year.
For more information, visit Elandra Yachts.