Helly Hansen has announced the RNLI – the charity that saves lives at sea; as the official charity partner for the Beauty and the Beast trail-running marathon, taking place on the 22nd September at Stonor Park in Oxfordshire.
Beauty and the Beast is a multi-lap event that can be entered individually or in relay teams of up to six people. The event combines parkland scenery with more than 1500 metres worth of gruelling ascents and descents. Each lap will be just under 4.4 miles in length, culminating with “The Beast”, a monstrously tough final climb.
Helly Hansen is a keen supporter of the RNLI, and has joined forces with the charity to implement a number of incentives for participants and spectators to raise much needed funds for the organisation, whose volunteer lifeboat crews and lifeguards provide life-saving services around the coasts of the UK and Republic of Ireland.
In 2011, the charity’s lifeboat crews saved 354 lives and rescued 7,976 people, while RNLI lifeguards aided 17,671 people and carried out 2M preventative actions.
Event competitors will receive an official Helly Hansen event t-shirt featuring Lifa Stay Dry Technology to effectively move unwanted sweat away from the skin. For each of these t-shirts worn on the day of the race, Helly Hansen will donate £2.50 to the RNLI, enabling competitors to fundraise simply by looking good, whilst keeping the body comfortable and dry.
Helly Hansen will also donate five percent of all Helly Hansen sales made through the Beauty and the Beast’s official retail partner, Cotswold Outdoor, either from its retail stand on the day of the event, or from www.cotswoldoutdoor.com in advance of the race.
In addition, the RNLI will have a stand at the event village situated in the grounds, including a ’get your kit on’ competition to see who can get into RNLI crew kit the fastest. The event village enables general spectators, competitors and their families to be entertained without straying from the action. Not only will all runners pass through the event village twice on each lap, onsite catering and entertainment from a resident DJ will be available all day.
All competitors will be given the option to ‘race for the RNLI’ upon registering for the event. Laura Thomas, RNLI fundraiser, said: “We’re really looking forward to being part of this exciting event, which looks set to put participants through their paces. We’d very much welcome anyone who wants to run for the RNLI; knowing they are raising money to help the charity save lives at sea might just provide the additional motivation they need to get around the course.”