Navico – the world’s current largest marine electronics manufacturer and the parent company to Lowrance, Simrad and B&G brands – has also acquired Yacht Defined, the company behind the award-winning navigation and digital-switching systems found aboard HOC’s custom boats. According to Navico, the acquisition strengthens its position as a “leader in vessel-integration technologies”.
Founded in 2014, HOC Yachts produces boats that offer “extraordinary unparalleled ease of operation, while Yacht Defined creates systems that offer boaters an intuitive user interface for driving, owning and living aboard a boat.
Leif Ottosson, CEO of Navico, said, “We are pleased to welcome Yacht Defined and HOC Yachts to the Navico family. Both of these companies are leading the system-integration revolution with dedication to pervasive vessel connectivity and communication technologies, and ushering in a new age of unparalleled user experience.”
HOC shared that despite the acquisition, its company structure, culture and vision will remain the same, with the investment “ensuring an exciting and prosperous future, while securing HOC’s position as a world-leader in the production of smart, intuitive boats”.
Vilhelm Djurberg, co-founder and CEO of HOC Yachts, said, “We look forward to fully starting commercialisation and collaboration efforts with Navico to continue developing new solutions for boaters.
“Having been instrumental in the development and testing of Yacht Defined, we are also thrilled by Navico’s acquisition of the boat system, we look forward to working closely with them to continue the ground-breaking advancements within the marine electronics and navigation industries.”