Jestercom has developed a custom app for Chaparral and Robalo

Jester Communications (Jestercom), the developer of award-winning mobile applications for the marine industry, has developed a custom application for the Chaparral and Robalo boat brands.

The application, which runs on the Apple iPad platform, enables boat builders to communicate with their dealers and for dealers to manage leads and sales with their customers.

Jim Lane, president of Chaparral Boats and Robalo Boats said, “Our goal was to develop an iPad app that would provide each dealership access to all information in regards to our product line in a user-friendly format.

“We believe this powerful yet intuitive interface will help our dealers sell more effectively in today’s challenging environment.”

Using the Jestercom Application Management System, the dealership can synchronise and manage leads end-to-end through the selling process. They can create customised brochures and videos, walk the customer through boat-by-boat selections, produce detailed comparison charts against competitive products, calculate finance terms and sell add-ons. The application manages all communication between dealer and customer with online chat sessions as well as social feeds via Facebook, Twitter and Owners Clubs.

In addition, the application permits the boat builder to manage what information goes to which dealers, see analytics on how dealers are using the application and how it is having the most impact for end customers. It also provides a mechanism for distributing brochures, videos, logos, images and other marketing materials to dealers, as well as product alerts and service bulletins.

Jared Jester, president of Jester Communications said, “The dealer app provides a tool for boat builders to increase sales and brand loyalty through enhanced communication with the dealer network, keeping the brand relevant with updates, alerts, sales tools, info packets and visuals sent to mobile devices.”

Jestercom applications have been honoured with numerous industry awards, including the National Marine Manufacturers Association Innovation Award, Marine Marketers of America Neptune Award and National Favorite Website Award.