Lürssen planning to make waves in 55m to 90m superyacht sector

Although primarily known for impressive superyachts in the 100-metres-plus category, such as the recently trialled Project Shu, German yard Lürssen is making a concerted effort to push into the 55m to 90m market.

During a recent press tour, Lürssen went into more detail about these plans, asserting that although it is perhaps most easily recognised for larger vessels, the yard isn’t shying away from smaller builds.

“Lürssen will happily engage with a client about a 55m to 60m [build] so long as it is the right boat for the client and the right boat for the shipyard,” said Michael Breman, sales director at Lürssen, as SuperyachtNews note. “I am happy to say that we are having a fair amount of success in various size categories at the moment and engaging with a number of owners across a number of size ranges.”

Breman also discussed the “big boats” that Lürssen is renowned for, questioning what exactly defines a superyacht as being “small” or “large”.

He added, “For me, a 60m yacht is still a serious piece of kit – it is rather big. In people’s minds we are generally associated with 100m-plus vessels, but, within the last 15 years, we have delivered 29 superyachts between 58m and 90m. Over the same period, we have delivered 15 superyachts over 90m.”

Obviously, projects such as the record-breaking Azzam, Dilbar and Al Said catch the most attention in the industry and wider market, but Breman stresses that this is not actually the norm nor the bulk of Lürssen’s business.

“While we are, of course, very happy about [the success of the large projects] – it is an incredible way to get the brand known – it is very important that we retain the understanding that our core business has to be between 60m and 80m,” he stated. “That being said, we will not build series vessels, we only build bespoke yachts. So, if someone wants to have a 60m that is to his or her design, then Lürssen is the place to come.”

Breman added that the largest of superyachts – 110m and above – are an “occasional business” as opposed to a common occurrence.

For more information, visit Lürssen.

Although primarily known for impressive superyachts in the 100-metres-plus category, such as the recently trialled Project Shu, German yard Lürssen is making a concerted effort to push into the 55m to 90m market.

During a recent press tour, Lürssen went into more detail about these plans, asserting that although it is perhaps most easily recognised for larger vessels, the yard isn’t shying away from smaller builds.

“Lürssen will happily engage with a client about a 55m to 60m [build] so long as it is the right boat for the client and the right boat for the shipyard,” said Michael Breman, sales director at Lürssen, as SuperyachtNews note. “I am happy to say that we are having a fair amount of success in various size categories at the moment and engaging with a number of owners across a number of size ranges.”

Breman also discussed the “big boats” that Lürssen is renowned for, questioning what exactly defines a superyacht as being “small” or “large”.

He added, “For me, a 60m yacht is still a serious piece of kit – it is rather big. In people’s minds we are generally associated with 100m-plus vessels, but, within the last 15 years, we have delivered 29 superyachts between 58m and 90m. Over the same period, we have delivered 15 superyachts over 90m.”

Obviously, projects such as the record-breaking Azzam, Dilbar and Al Said catch the most attention in the industry and wider market, but Breman stresses that this is not actually the norm nor the bulk of Lürssen’s business.

Breman continued, “While we are, of course, very happy about [the success of the large projects] – it is an incredible way to get the brand known – it is very important that we retain the understanding that our core business has to be between 60m and 80m,” he stated.. That being said, we will not build series vessels, we only build bespoke yachts. So, if someone wants to have a 60m that is to his or her design, then Lürssen is the place to come.”

Breman added that the largest of superyachts – 110m and above – are an “occasional business” as opposed to a common occurrence.

For more information, visit Lürssen.

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