Steve Crowe, MD of Yachting Pages Media Group is heading up a distribution team to hand deliver 1000’s of copies of the new Yachting Pages Mediterranean, Europe, Africa and Middle East directory. The 2015 – 2016 edition is being delivered to superyachts and related businesses around the globe.
The team started with the South of France on Monday 20th April and is heading to Palma de Mallorca and Northern Italy in the coming weeks.
This year 33,374 copies of the Yachting Pages Mediterranean book are being distributed worldwide, 14,444 by hand and an additional 5,250 at boat shows; accounting for 60% of the overall distribution run.
Carrie Plummer, distribution and administration manager explained, “The distribution of our products is a full time job. We plan the distribution up to 18 months in advance and each top up run has already been calculated for the entire year for all hand deliveries.
“Over the years we have refined our distribution model to ensure the right number is delivered to the right locations at the right time. Captains and crew members are always really grateful to receive the latest version of the book.”
The Yachting Pages Mediterranean directory includes 1000’s of superyacht businesses and 100’s of port maps to search and contact, as well as tips and advice.
The total print run number for Yachting Pages Directories is 63,650 (all editions). This equates to 33 Yachting Pages Directories being distributed every hour in the next 52 weeks. Carrie explained, “Based on a 37-hour working week this equates to 0.55 per minute; just under 1 copy per minute.”
In a 2014 survey of over 500 superyachts around the globe, 97% had a copy of Yachting Pages on board.
Carrie added, “With 613 advertisers it is more comprehensive than ever. This year Yachting Pages’ products are being distributed to 127 countries, last year it was 97! This is an increase of 23.6%. There are currently 196 countries worldwide; we therefore cover 65% of the world – if our distribution increased each year at 23.6% it would only take less than two years to cover the globe.”
Yachting Pages Media Group was established in 2003 and specialises in products and services for the superyacht industry. Yachting Pages’ print directories are produced annually in three regional editions; the Mediterranean version is out now, the USA and Caribbean and Australasia versions will be available in September at the Monaco Yacht Show.
For more information, visit Yachting Pages