Seakeeper has announced its new global brand identity, symbolised by a re-imagined combination mark. This redefinition follows a period of market-share growth for the company.
Based in Maryland USA, Seakeeper engineers and manufactures marine gyro stabilisers for vessels ranging from 9m to 30m. According to the company, the updated brand signals a transformation in how the boating community now views Seakeeper stabilisation as the minimum expectation.
Maggie Meredith, marketing manager at Seakeeper said, "Seakeeper has built tremendous brand equity. The fresh, new look reflects the cutting-edge technology we're continually developing and offers the flexibility needed to support new possibilities and corporate directions."
During the past 12 months, Seakeeper has introduced a new line of gyros, expanded its global sales and service network, and increased its engineering and manufacturing facilities to a total of 8,361sqm. Most recently, the company released the first battery-powered model, the Seakeeper 3DC.
The combination mark, advertising, and print and digital marketing materials were developed by Pennsylvania-based, King Design.
Andrew Semprevivo, VP of sales and marketing at Seakeeper added, "Without the hard work of our marketing team and their close collaboration with King Design, none of this would have been possible. We're excited to present this new brand image to the world."
For more information, visit Seakeeper.