Sunseeker International has announced details of a long-term partnership with Blue Marine Foundation (BLUE), a UK-based charity dedicated to protecting the oceans. The partnership will focus on increasing awareness of ocean conservation by encouraging individuals to think about their impact of the oceans, and what they can do to help save what it brands to be ‘our most valuable resource’.
As well as working to encourage individual action, Sunseeker has also announced it will work with BLUE to support the Blue Marine Yacht Club (BMYC) - an organisation established by His Serene Highness Prince Albert II of Monaco with the intention of uniting the global yachting community behind protecting the planet’s oceans. Sunseeker plans to encourage its clients to join the organisation, with all funds going directly to support BLUE’s work.
BLUE was established in 2010 by the team behind the film ‘The End of the Line’, which brought the world’s attention to the crisis of overfishing. Since then, BLUE has undertaken a variety of ambitious conservation projects across the world.
Clare Brook, CEO of Blue Marine Foundation, explained that the partnership will “enable BLUE to make real progress”. She said, “We hope that through this partnership, Sunseeker and their clients – people who really love and understand the sea – will be able to enjoy its unspoiled beauty for generations to come.”
Projects undertaken by BLUE include the creation of a marine-protected area around Ascension Island; restoring natural shellfish populations to the Solent; introducing sustainable fishing in the Aeolian Islands; and aiding in the clean-up of ocean plastic waste in the Mediterranean. These are just some of the projects taking place around the world today, with many others in need of urgent funding.
Phil Popham, CEO of Sunseeker commented, “We are delighted to announce our partnership with BLUE. I was particularly impressed with the energy and motivation of the charity which is evident in the fantastic work that is carried out across the world and in many of our popular boating locations. This is a cause which really resonates with me as I am sure it will with our owners too. Our oceans are a vital resource and it is essential we all do what we can to preserve them.”