For an industry to stay relevant it is imperative that it constantly innovates and evolves. How superyacht design is moving forward was at the forefront of most of the sessions during SuperyachtDESIGN Week. The event highlighted the importance of collaboration in order to achieve the best results.
A prime example of collaboration is the RFF135 catamaran project from Royal Falcon Fleet, Porsche and Greenline Yacht Interiors, due to be launched later this year. On stage, Roland Heiler of Porsche Design Studio, Gianluca Ascheri of Greenline and Ivan Salas Jefferson from Royal Falcon Fleet shared the details of the project - one that promises to be a game changer not only in terms of design but also in terms of fractional ownership.
The collaboration with Porsche was key to what made the catamaran something special. Porsche were able to approach the design in the same way that they approach car design. From the unique exterior it would be difficult not to notice the fact that this is not your typical catamaran project.
Encouraging progress by collaborating is exactly what Benetti wanted to do with its Design Innovation project - a project that Nicola Nicolai and Michela Bellini from Benetti came to discuss with delegates at SupeyachtDESIGN Week on the final day of the event.
Benetti asked 16 different design studios to create new and exciting concepts based on three platforms last year. Nicolai explained “We didn’t want to limit their creativity or the possibilities to develop the Benetti brand.”
Three designers joined Benetti on stage to explain more about their concepts. Evan K Marshall commented “It was an exciting challenge. We did two months of work and created two designs: one from scratch and another almost from scratch.” Marshall explains that he used the opportunity to develop a 60m design for the owner of Diamonds Are Forever, another Benetti launched last year. Present was also Cristiano Gatto, who admitted that he had more experience designing interiors but really enjoyed the project, putting together a concept that included all the things that he would like in a boat.
Nicolai emphasised that the whole project had helped take Benetti to the next level. Adapting is the only way for the 140 year old yard to go forward. He revealed that they were in on-going negotiations with 10 clients for Benetti Design Innovation concepts.
You can read more about Benetti Design Innovation here.