Thraki Yacht Painting has unveiled a new website and visual branding, which has been designed to improve the company’s online presence.
The superyacht-finishing specialists, based in Germany, says its new logo and word mark have been styled to complement each other in an “elegant and upscale manner”, whilst its improved website interface has been implemented to increase the visibility of the company’s wide array of services.
Described by Thraki as “a visual symbol of its values”, it believes the modernised gold, grey and black-coloured logo to emit a more “professional vibe” than its predecessor, giving the impression of a yacht pushing the ocean waves aside as it moves forward. The thin circular line that encompasses the gold yacht represents Earth and all the clients Thraki serves around the world.
The primary objectives of its site-development efforts focus on “aesthetics, simplifying content and increasing the visibility of services”. As such, the re-design offers streamlined menus, clear navigation and a responsive layout conducive to all platforms, providing clients with a more user-friendly mobile experience than before.
For more information, visit Thraki Yacht Painting.