In support of Aberdeen Asset Management Cowes Week 2014, Gill has announced a social media campaign and competition to coincide with the event. During the week, a man dressed in full sailing gear including a distinctive sailing hood that disguises his face, will be amongst the crew and spectators in and around the Yacht Haven.
Gill are giving the public a chance to win the Ocean Racer jacket and trousers he is wearing, worth up to £800. To take part in the competition, simply spot the Gill man and take a selfie with him. Then post that selfie on Instagram or Twitter using the hashtag #gillmostwanted to be entered into the draw to win.
Posters, leaflets and a trailer will show spectators what he looks like and help them begin their search.
Facebook followers who are not at the event also have the opportunity to get involved by spotting the Gill man in event photos that are posted on Gill's Facebook page each day. To enter the draw, just identify where he is in the comments box of the photo.
For more information visit Gill.