With snow and icy winds making their way across Europe, Mallorca-based easyboats has received a flurry of yacht charter enquiries for summer 2016. Attracting ever-younger clients with higher budgets, they seem to be setting the tone for a profitable season.
Mallorca-based easyboats has received a flurry of yacht charter enquiries for summer 2016
easyboats' is expecting a profitable season
Lorenzo Vila, director of easyboats commented, “As soon as the mercury dropped, our enquiry levels went up, and we’re already processing payments for yacht charters taking place in 2016. The most interest is coming from the United Kingdom, which saw its first snowfall mid-November. We’re also seeing a continuation of various post-recession trends, namely clients getting younger, budgets getting larger, and the size of boats requested getting bigger. As an example we’ve got an allowance of 30,000 euros for a skippered sailing yacht and a request for a 46-metre motor yacht to sleep eight. It’s a very encouraging situation to be in so early.”
easyboats’ position agrees with a recently-released report on Spain’s yacht charter market from a Barcelona-based broker. It too spoke of an ever-younger clientele, a demand for larger boats and the rise in day or ‘flexi’ charter over a traditional weeklong booking. It also highlighted Mallorca as the number one Spanish charter destination thanks to water quality, climate and variety of anchorages, albeit a little more expensive.
Lorenzo added, “Our average customer, values service, quality, safety and overall experience over price, and is normally happy to pay that bit extra for a first-class charter in some of the best cruising grounds in the Mediterranean. On the subject of age, most motor yacht clients tend to fall in the 35 to 50-year-old range, a demographic that has indeed drifted lower over recent years, with the sailing audience perhaps a touch more mature.
“Finally, we would certainly agree on the ‘flexi’ charter trend. Charters tend to be shorter in length and our repeat customers, in particular, will break down a ‘week’ into separate days so they can intersperse yachting with golf, shopping and other land-based activities.”
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