Yachting Pages Media Group (YPMG) is hand distributing a higher percentage of its superyacht directories than ever before. In April 2016, 90% of the new editions of Yachting Pages will be hand delivered to yachts, shore-support businesses, boat shows, ports, marinas and capitaneries around the globe.
Yachting Pages delivered at Monaco Marine La Ciotat
Yachting Pages distributed to 99m Madame Gu in La Ciotat
Yachting Pages hand delivered to superyacht h2h
Yachting Pages used by crew on board Hermitage
Over the past five years the company has increased its distribution coverage by 34%, now delivering to 131 countries. The directories are used by captains and crew around the globe to search for yacht suppliers, products and services.
When asked about the strategy, Steve Crowe, MD of YPMG explained, “The distribution of our products is a constantly evolving process. We re-evaluate our distribution model and strategy each year to ensure we deliver the right number of copies to the correct number of yachts, marinas and businesses.
“It is important to us to retain a market penetration of ‘on board 97% of superyachts’. As a business, one of our main USPs is our hand delivery direct to yachts.
“One of the improvements to our strategy this year is that there will be even more books hand delivered to yachts and businesses in key distribution hubs around the world. Although our coverage is increasing, we’re confident that we only distribute to places that actually need our directories.
“I help hand deliver the books myself throughout the Mediterranean and enjoy speaking to captains and crew and getting their feedback.”
Yachting Pages Media Group supplies products and services to the superyacht industry to connect businesses with captains and crew around the globe.
They have a suite of products, including Yachtingpages.com, the largest superyacht search engine, Yachting Pages Delivers, a bespoke hand-distribution service, Yachting Pages Refit, a worldwide comparison of shipyards and associated services and Marketing Services.
For more information about their distribution, visit Yachting Pages’ distribution page.
For details about their portfolio, visit Yachting Pages’ Products.