Williams Jet Tenders reveals new creative partner

Offered By Mike Marine Tender Specialist - Williams France Sales & Service Centre

Jet tender specialist Williams Jet Tenders has appointed Brighton-based agency Volume Creative as its new creative partner and ‘brand guardian’.

Volume Creative is a design studio and creative agency that boasts clients including Virgin Atlantic, Virgin Voyages and Accor Hotels.

Founded in 2004, Williams Jet Tenders has grown to produce 1,200 boats a year. The boatbuilder now offers 16 models in five ranges and provides tenders for several leading brands, including Ferretti, Azimut-Benetti and Princess Yachts.

Williams Jet Tenders' tender sailing on the ocean at sunset.

Tom Dowdell, head of marketing at Williams Jet Tenders, commented, “Volume Creative’s approach and understanding of our brand’s direction really impressed us. We are looking forward to working with the team to utilise their experience and take the brand’s identity to the next level to produce the ultimate customer experience at every touchpoint.”

Callie Tedder-Hares, founding partner and creative director at Volume Creative, said, “We are so delighted to be partnering with Williams Jet Tenders as their brand guardians. We are excited by their vision, their passion for adventure and their beautiful craftsmanship. We look forward to being a seamless extension to their team.”

In 2022, Williams Jet Tenders revealed it has invested in excess of £450,000 (c. €509,000) in a brand-new research and development space. This follows the company’s announcement that it had invested more than £1 million (c. €1.1 million) in a new state-of-the-art in-house moulding facility and fully equipped boat production unit.

For more information, visit Mike Marine France.


For more news and yachting tips, connect with us on Facebook, Twitter, Instagram and LinkedIn.

Source: Marine Industry News

Superyacht News
March 28, 2024
Tried & Tested - Best Yacht Mattresses: Product Review
Tried & Tested - Best Yacht Mattresses: Product Review

In the realm of maritime luxury, the quest to offer yacht charter guests the perfect night's sleep has become an art form, one which luxury bed and linen supplier, CC Design, has fully committed to.

By Ben Cooling
March 15, 2023
Best Yacht Crew Jackets: Product Review
Best Yacht Crew Jackets: Product Review

A jacket completes any crew member's uniform so it's an important garment to get right. In this Tried & Tested, Sea Design pits eight popular jackets against one another to determine which one is best for superyacht crew in 2023.

By Nathan Bees
April 19, 2023
iAQUA Sea Scooters: Product Review
iAQUA Sea Scooters: Product Review

iAQUA creates high-performance, technologically advanced underwater scooters. In this Tried & Tested, a team of experienced testers have rated and reviewed the AquaDart Pro and AquaDart Nano series to reveal the stand-out iAQUA sea scooter.

By Holly Sanderson

Finished reading? Now find your perfect supplier.

Search our industry-leading directory for over 20,000 superyacht suppliers, providers and marinas.

Search now