YACHT AND MARINE MARKETING GUIDES
Whether your marine business employs a dedicated marketing department; you enlist the help of an agency; or you undertake activities for yourself in house; marketing is a vital tool for building relationships, promoting your business and driving sales.
By it’s very nature, marketing is a diverse and changeable discipline; it can be difficult to keep up-to-date with the changing tools and practices of the industry, so Yachting Pages has created simple marketing guides targeted at marine businesses like yours, helping you to get creative with your superyacht marketing.
Marketing is vital to the success of any business, especially during a crisis. COVID-19 has caused all manner of mischief to businesses across the world, and cutting outgoings is essential - but cutting your marketing is not conducive to long-term success beyond the pandemic. We've compiled top tips which explore the reasons why.
PR and communications is about managing the spread of information between an organisation and its public, making it vital in establishing, shaping and maintaining perceptions and relationships.
Content marketing makes the digital world go round; the modern-day marketers answer to attracting, informing and engaging their online audiences. Also supporting many other marketing functions, content marketing is a key place for the savvy marine marketer to start.
When not fully understood, search engine marketing is a confusing topic that's full of ample terminology, complicated principals and technical pitfalls. Yachting Pages presents a guide to the basics and best practices of search engine optimisation (SEO), focused on improving online visability.
A business website is vital in today’s digital age; key in starting a new venture or promoting an existing business, an effective web presence is a vital marketing tool. Yachting Pages presents a guide to web design and usability, helping marine marketers in designing, building and populating new websites.
There are more ways to buy advertising these days than ever before. We take a look at the many ways you can purchase advertising in the modern age.
With marketers understanding the power of online advertising now more than ever, it’s important to understand exactly which online efforts are producing value for business. Yachting Pages explores marketing metrics and web analytics, guiding marketers through the tracking and reporting process.
Often overlooked as simply ‘the people who work for the company’, employees are among the biggest marketing asset that any brand can have, spreading the word of your marine business to those in need of its superyacht support services. Yachting Pages explores employee advocacy as part of maritime marketing strategies.
Marketing is a constantly changing game. Luckily, there are plenty of free tools available to help you to keep on top of everything, so that your marketing efforts don’t stagnate and you can proactively adapt and succeed.
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