SOCIAL MEDIA, PR AND COMMUNICATIONS
PR and comms, or public relations and communications, is about managing the spread of information between an organisation and its public. It establishes, shapes and maintains relationships between a business and its target audience, its industry experts and its media, and often utilises social media channels in doing so, making it an important part of any marine-marketing strategy.
Your business or brand has just achieved something major and now you want to tell the world how great you are. Here we detail the purpose, content, formatting and distribution of an effective press release, helping you to gain maximum coverage.
With 2.46 billion social-media users worldwide, your business really can’t afford not to be on social media. But why use social media, and which channels are right for your brand?
Do you overlook e-newsletters, or feel as though yours are largely ineffective? We detail five key steps to ensure your next newsletter has the desired impact on clients.
With the global movement of superyachts, and the ensuing travel of the marine businesses that work to support them, email marketing is a great option for shore-based businesses to target key decision-makers in their inboxes.
In today’s digital age, online business reviews can make or break a business, with glowing reviews about value-for-money products and positive service experiences holding swaying power over those who choose to invest.
After investing ample resources to prepare for your next boat show or trade event, it'd be a shame for all hard work to go to waste. Yachting Pages provides tips for a successful superyacht show.
Publishing content on LinkedIn allows businesses to target B2B contacts and generate new leads, while also offering up the platform as a much more interesting place to explore.