MARKETING DURING CORONAVIRUS
During the COVID-19 pandemic it's important to keep things in perspective and think of the bigger picture. In this series of tips articles, we look into the basics of why you shouldn't stop marketing during a crisis and why it should be viewed as an opportunity rather than an unnecessary luxury.
At a time like this, the first thought for most business owners is to stop all outgoings. It’s a natural reaction in a crisis. However, marketing should not be considered an expendable outgoing. In fact, it’s the exact opposite of expendable. Join us to explore the reasons why.
Having already established that marketing is not expendable, we now pinpoint four things every business must do during lockdown to ensure they are making the most of the downtime. Discover the things you should be considering right now.
The power of content is undeniable. Not only can it help you rank on Google for keywords relevant to your business, it can also demonstrate your authority on a subject and provide you with a library of articles to share on social media. Content is king - and your business needs to utilise it.
Don't neglect social media during lockdown - it's your key to remaining at the forefront of your clients' thinking. With a bit of creativity and planning, you can engage your followers and subliminally encourage them to view your brand as one that gives as much as it takes.
Adding new content to your website is vital to keep your business's website fresh, but don't forget about your existing content. It's just as important to update and improve everything that already exists on your website - it'll cost you otherwise.
We've spoken to thousands of businesses in recent months and a pattern has emerged: Businesses seem to fall into one of three categories regarding their approach to COVID-19. Which camp does your business fall within and what does it mean? Find out here.
A business's branding is everything; it silently tells customers exactly what you stand for. With this in mind, it's vital that your brand paints the right picture to audiences. Thinking yours no longer works? This is the article for you.
There are a few things that businesses need to bear in mind when considering what marketing brand to partner with. If you want results, you've got to go with a brand that has an extensive portfolio and a proven track record.