MEASURING ROI: MARKETING STATS AND REPORTING GUIDE
What use is it ploughing time and money into a marine marketing strategy if you cannot accurately measure and evaluate the results? For better or for worse, it is important that every marine marketer tracks the successes and failures of their marketing efforts to assess the return on investment (ROI) of each venture.
Yachting Pages offers tips on marketing metrics and website analytics, guiding marine marketers through the tracking and reporting process.
With marine marketers understanding the extraordinary power of online advertising now more than ever, it’s important to understand exactly which of your online efforts are producing value for your business, and which aren’t. Especially when you’re part of a smaller marine business with a smaller marketing budget. Yachting Pages presents a guide to measuring ROI.
Whether you choose to review the performance of your business website yourself, or you place the responsibility into the hands of your marketing team, it's a good idea to understand the basic data that Google Analytics can provide, and the ways in which it can be used within your business. Yachting Pages presents a beginner's guide to web reporting.