YACHTING PAGES CONFIRMS OFFICIAL PARTNERSHIP WITH BLUE MARINE FOUNDATION
Yachting Pages Media Group is pleased to announce its corporate partnership with Blue Marine Foundation (BLUE), a UK-based charity which exists to create marine-protected areas, develop models of sustainable fishing and restore marine habitats.
Established in 2010, BLUE has already contributed to a considerable amount of ocean conservation worldwide, in line with its objectives to put 10% of the world’s oceans under protection by 2020 and 30% by 2030.
Within the first year of its existence, BLUE succeeded in enabling the creation of what was then the largest marine-protected area in the world, located around Chagos in the Indian Ocean. Nine years later and BLUE continues to make a significant impact on ocean conservation, including its latest campaign which saw the UK Government pledge to ban electric fishing in British waters.
Due to the success of its many global conservation projects that have helped to protect a total of 4 million square kilometres of ocean, BLUE has garnered a significant amount of support. Among its list of corporate partners is Boat International, Bloomberg, Sunseeker, Winch Design and Lürssen, whilst famous ambassadors include Cara and Poppy Delevingne, Sienna Miller, Stephen Fry and James Blunt.
In 2016, BLUE launched London to Monaco, an annual charity cycle ride, which seeks to raise awareness and funds for ocean conservation. In three years, London to Monaco has had the support of 270 riders from 15 countries, and raised £1 million for ocean conservation projects around the world. BLUE launched the fourth edition of the ride earlier this year, which promises to be the biggest one yet. It hopes to raise £500,000 for projects on Ascension, in Patagonia, Namibia, Azerbaijan and Cyprus.
Yachting Pages first met BLUE in Italy on the eve of the final days of London to Monaco’s 2018 cycle ride, where Steve Crowe, CEO and founder of Yachting Pages, participated in the last leg. As an active supporter of BLUE’s London to Monaco cycle ride, Crowe will this year complete the entire eight-day challenge.
Sara-Jane Skinner, head of partnerships at BLUE and three-time London to Monaco participant, said, “We never imagined a charity bike ride would end up being our largest fundraising event. The ride has supported our work on Ascension for the last three years, where we managed to get 52.6% of Ascension’s waters closed to fishing in 2016 and now in 2019 BLUE is on the brink of securing 100% of Ascension’s waters – it would be the largest fully protected marine-protected area in the Atlantic."
Skinner added, “We’re thrilled to have partnered with Yachting Pages to spread the 'BLUE' word far and wide. It’s difficult not to be drawn to Steve’s infectious drive to make things happen and I look forward to working on some exciting collaborations over the course of the year.”
The new partnership aligns with Yachting Pages’ eco aims for the year ahead, which places a focus on minimising the company’s impact on the environment. So far this year Yachting Pages has launched its 2019/20 Mediterranean directory, which is 100% recyclable and printed on FSC®-certified paper by Italian publishers L.E.G.O.
Speaking about Yachting Pages’ new corporate partner, Crowe stated, “The superyacht industry would not exist as it does today without charities like BLUE taking care of the oceans that we all depend on.”
“Yachting Pages is proud to partner, promote and support BLUE as part of our green strategy for the future. Now is the time to act and give something back to the oceans that provide us with so much,” Crowe noted.