A New Dynamic at Mastervolt with the Promotion of Marc Persoon and Laura Willems

Mastervolt, the leading Dutch-based electrical specialist, has promoted former Marketing Manager Marc Persoon to the post of Global Power Conversion Product Manager for the Marine and Mobile Group. Also promoted to fill his previous role, is former Brand Manager Laura Willems, who now takes on the new position of Marketing Manager. 


The promotions are part of Mastervolt’s ambitious plans to grow its global position within the marine, mobile and solar markets over the coming years, with the continuous launch and management of innovative power conversion products.


Marc joined the company in 2005, and has since become a well-known authority on Mastervolt’s cutting-edge portfolio. He is also a familiar personality to journalists and customers at International exhibitions. His new role will extend across all the Actuant owned brands of Mastervolt, Marinco, BEP Marine and ParkPower. Marc will focus on product commercialisations and liaise with the company’s customer base and with the talented engineers.


Taking over his role as Marketing Manager is Laura Willems, who joined Mastervolt 18-months ago as Brand Manager. Before that, she enjoyed a fast-paced 10-year career with global companies such as Cadbury Stimorol and Perfetti Van Melle. In the coming months and years, Laura will be bringing her expertise to bear with the in-house marketing team by identifying Mastervolt’s ongoing marketing priorities.


Commenting upon the promotions, General Manager Hans van Nikkelen Kuijper said, “As part of our strategy for growth, it is very important to define the right products and solutions, and to manage our customers’ needs with technological possibilities and competitive product prices. I am very pleased that Marc and Laura are taking on these new positions; they are a great asset to the company, and I am confident that both will do an outstanding job for us.”


Marc Persoon added, “I’m absolutely delighted with the new role in product management. Now I have the opportunity to be even more closely involved in the integration of marketing, sales, and engineering of our branded products. We have many great new ideas taking shape, and being right at the heart of these developments is very exciting.”


Outlining her new role in marketing, Laura said, “Mastervolt has a very discerning client base, and my job will be to increase the brand awareness through a wide variety of International media, and highlighting the benefits of investing in our premium product range.”


For more information please visit Mastervolt.

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