Acquera recently announced that the yachting division of the group, previously known as Acquera Yachting have now been rebranded into ‘Evolution Yachting’.
Including the rebrand, Evolution Yachts have reached many milestones including opening offices in Italy, France, Monaco, Montenegro, Albania and Corfu.
Stefano Tossitti, CEO of Aquera Group, announced that, “The new identity reflects the mentality and our desire to continuously adapt, be disruptive and stand out in the marketplace. We also feel that it is encompasses the last successful ten years of Evolution Yacht Agents and gives out a clear message to all our clients that whilst the name might have changed, it will still be the same people at the forefront of the business.”
This rebranding announcement follows acquisitions of Evolution Yacht Agents and G&K Yachting, in September and December 2019. Acquera Yachting branding had a positive outset, and the new branding supports the already strong reputation and aims to promote the ethics, values, and vision of the business beyond Spain in order to cover a wider scope of the superyacht market regions.
Tositti considers the new name and identity extremely valuable to the brand’s strategy, and with a new name, logo and design the brand identity will be consistent combining ethics, values and success of brands into “one family”.
Tositti elaborated, “This is an opportunity to leverage and export the quality of our staff, which is arguably the business’ greatest advantage. The company’s value is not only based on the number of clients, but the quality of our people, their expertise, knowledge, attitude and vision. For Evolution Yachting, this is paramount because they are our ambassadors.”
The new brand identity is a significant milestone, however, Tositti commented that this is only the initial step in a much larger mission and business plan, with more updates in upcoming months.