Following its acquisition by the MB92 Group in 2017 – and the company’s subsequent 100% takeover of the Blohm+Voss La Ciotat activities earlier this year – Compositeworks is changing its name to MB92 La Ciotat.
The rebranding will be rolled out across all communication platforms over the coming weeks.
After months of close collaboration between the Barcelona and La Ciotat shipyards, where it was discovered that they share similar beliefs and values, it was unanimously decided that Compositeworks should adopt the MB92 brand. However, it was agreed that as both shipyards are in different - albeit complimentary - locations, these distinguishing characteristics should be highlighted in the new visual identity of the shipyard.
As such, MB92 La Ciotat retains a blue colour, to remind the public of Compositeworks’ proud history and the continuing high quality that can be found at the yard. The shape of the logo is inspired by the shape of France, reflecting also the advantages of a location that is close to Mediterranean cruising grounds and within two hours of the yachting hubs of Monaco and Antibes.
Ben Mennem, founder of Compositeworks and managing director of MB92 La Ciotat, said, “This is an extremely exciting time for our company and we look forward to showing our new visual identity in person and alongside our sister-yard MB92 Barcelona at the Monaco Yacht Show.
“I want to take this opportunity to thank all existing clients for their longstanding business and I am eager to demonstrate to them the benefits of working with the two largest superyacht refit facilities in the Mediterranean. Our goal together is simply excellence and the highest client satisfaction.”
The new brand will operate alongside MB92 Barcelona under the MB92 Group umbrella. MB92 Group has outlined that despite its expanding global offering, each shipyard will continue to provide the same level of service, expertise and commitment on a local scale.
Pepe García-Aubert, president of the MB92 Group, noted, “We are very proud to be expanding our brand, which enables us to be closer to our clients and offer them better services. We now have two extraordinary facilities at our disposal and, above all, a team of 250 staff who are professional, experienced and totally committed to providing our clients with an excellent refit experience.
“Dedicated to the highest quality service, refit, and repair of superyachts, we are now an international shipyard network with local passion, expertise and knowledge, equipped to manage projects of every scale.”