Novurania recently launched Custom One Tenders, a separate division dedicated to designing and developing semi-custom limousine tenders. Custom One Tenders offers a unique design proposition to the yacht owners who think of their tenders as an extension of their yachts.
Robert Collada, president of Novurania of America, Inc. explained, "The same design, engineering and manufacturing excellence that goes into megayacht development is applied to our R&D efforts. Such passion and commitment is bound to produce limo tenders that would stand out from the crowd and get people excited."
Custom One Tenders looks beyond the marine industry for its inspirations. Latest trends in fashion, architecture, aeronautical and automotive industries are closely monitored and referenced. Latest breakthroughs in technology, materials and manufacturing techniques are analysed and adopted. The latest social norms and a shift in status quo are often reflected in the design.
Custom One Tenders is poised to fill the gap in the market that currently exists between mass production tender boats and fully custom-built limousines. Hak Soo Ha, principal designer commented, “With its large footprint and stately presence, our flagship Coach 31 looks and feels more like a Rolls Royce. It is formal, timeless and elegant, whereas our new Coach 27 concept is designed more like a Jaguar or Maserati, a sports sedan with sleek profile and sexy proportion, coupled with provocative and edgy styling."
The Coach 27 concept was conceived in pursuit of dynamic visual aspirations while facing the challenges of a limited yacht garage space. The Coach 27 concept measures an overall height of 1.65m and can accommodate eight passengers and two/three crew members with optional hybrid drive train, or 10 passengers with standard out drive package.