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Feadship launches 70m superyacht Joy in private ceremony

Feadship announced that it launched its 70m motor yacht Joy over the weekend, at a private ceremony at its Kaag yard attended by her owners, invited guests and the Feadship workforce responsible for her construction.

Featuring ample exterior spaces and a contemporary classic interior, Feadship states Joy to be the first superyacht to feature exterior design by Bannenberg & Rowell, and the first Feadship with interior by the architects at Studio Indigo.

According to Feadship, the motor yacht has been designed for a first-time superyacht owner, following his brief to “create something totally different to every other yacht.”

She, like all Feadship’s, is a custom creation, “with radical exterior styling, which brought with it a raft of challenges for the yard in terms of construction, fairing and painting.”

Joy is the first project from Bannenberg & Rowell to showcase its exterior expertise since the death of Jon Bannenberg in 2002. Jon’s son, Dickie Bannenberg said, “It has been a great pleasure to work with an owner who was keen to bring something new to the superyacht world, in the same way as my father did from the early 80s onwards with Feadship and others.

“While our design studio has an excellent reputation for interiors, including 12 for Feadship owners, Joy is the first visible exterior design of a new era for us.

“The flow between the interior and exterior spaces and her generous wide walkways are without precedent on a motor yacht of this size, and the vast exterior spaces have been used to great effect. Moreover, the wealth of concave shapes in the superstructure and judicious use of surface texturing have given Joy a design language and identity all her own.”

Joy features the use of over 250 different finishes and materials on board. Among her notable features, she has a cantilevered wooden spiral staircase at her centre, which wraps around her glass elevator, connecting guests with each of her decks. An imposing piece of artwork frames her stairway, while integrated mirrors and art add a great sense of space to the corridors linking the forward and aft segments of the boat.

She also has ‘winter gardens’ that blend her interior and exterior spaces simply by opening the glass doors to the main, owner and bridge decks aft. Mike Fisher, creative director at Studio Indigo said, “Known as winter gardens, these air conditioned outdoor-in zones are part and parcel of the fundamental leitmotif of blending exterior and interior spaces.

“Our team was inspired by the sleek profile to create a natural flow between the interior and exterior spaces facilitated by the layout. To further enhance the feeling of space, a clever use of finishes, materials and styling makes the exteriors feel like they are an extension of the interior spaces. Moreover, every living area has windows looking out onto the wide walkways, making the rooms feel much larger than they are.”

For more information, visit Feadship.


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