HydroComp Inc. launches new brand identity

HydroComp Inc., one of the world’s leading providers of hydrodynamic software and consulting services for marine professionals worldwide, has unveiled its new brand identity and product icons. This change is intended to illustrate HydroComp’s advancements and commitments to its new sustainability initiative and submersible design focus.

The business identified the need to update and refresh the brand to better align its products and services with its emphasis on Vessel-Propulsor-Drive optimisation, Underwater Noise Reduction, and High Fidelity Connections with other software tools.

Jil Aaron, managing director at HydroComp Inc., explained, “The previous logo and brand no longer resonated with our decades-long advancement of quality research and development. Our continuing growth in Underwater Radiated Noise and submersibles is a strategic pivot in our future direction.

“While we have served the marine industry for 35 years and have built a strong reputation for innovation and quality products and services, these new strategic building blocks and direction enable us to make a commanding difference. We feel this decision will not only make a positive difference within the marine professional industry, but also for marine mammals and the planet.

“Our dedication to our worldwide customer base will not change, but instead, we will deliver exciting technological innovations.”

HydroComp Inc.’s new branding approach will be deployed in Q1 2020 along with a new website.

For more information, visit HydroComp Inc. Sign up to our newsletter to get the best of Yachting Pages delivered direct to your inbox every month.

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