Liqui Moly’s marine range continues to expand and is now available through Spanish-based Imnasa, one of the leading distributors of nautical products in the Iberian region.
Matthias Bleicher, managing director of Liqui Moly Iberia, commented “Liqui Moly is betting heavily in its constantly growing marine line and where, along with other ranges, there is a strong investment. We combine high quality products and technical, commercial and marketing strength with Imnasa, a partner with great know-how and strong market dynamics. We are very demanding about our brand and it is only possible to do a good job when our partners wear the shirt and work our products in a daily basis.”
Liqui Moly researches, develops, tests and produces all of its products in Germany with a complete range for the marine market. The German company has products for all seasons of the year, including the low seasons, when maintenance and repair of yachts and superyachts are carried out. Liqui Moly’s catalogue features engine oils, transmission oils, greases, sprays, waxes, cleaning products, preservatives and additives.
Marc Frélaut, commercial director of Imnasa, added “We want to establish Liqui Moly as the leading brand in the nautical sector in the Iberian Peninsula. The wide range and German production are also additional guarantees of the quality we want to offer our customers.”
For Imnasa, which has been distributing nautical products for over 50 years, the partnership with Liqui Moly represents “a complete range of lubricants widely recognised in the market.”
Matthias Bleicher, noted that the expansion will increase potential for the Liqui Moly marina line, “because we have products for all kinds of uses, from lubricants to innovative additives as well as effective products for the protection and conservation of all kinds of boats.”