Saint James develops its brand reputation in Mainland China

Originally part of the official French naval uniform, Saint James’ iconic striped tshirt has been worn by style greats ranging from Andy Warhol to Picasso to Karl Lagerfeld. Nowadays the brand can be found far away from its birthplace, from Europe to the USA and Canada, all the way to Japan and South Korea where, thanks to their latest partnership with yachting event So! Dalian, the brand is rapidly developing.

Often copied but never equaled, style and quality remain the motto of Saint James to this day, staying true to its origins and still manufacturing its iconic products in Normandy, France. Embodying the nautical way of life and fashion, Saint James chose So! Dalian to promote their values in China.

Continuing a thousand year old tradition in textiles, Saint James began around 1850 in the city that gave its name to the brand. From the end of the 19th century, under the leadership of father and son Léon Legallais, the brand manufactured the famed shirts made of local wool for sailors. This precursor of the sailor's sweater was knitted with wool that is only lightly degreased, ensuring insulation and heat. For a long time, the Saint James sailor's sweater was part of the "sailor's bag" for the fishermen of Granville, Cancale and Saint-Malo who went to catch cod in Newfoundland.

One century later, the company continues to concentrate on manufacturing the famed "real sailor chandail" with stitches so tight that they were called "waterproof" and knitted so close to the body that fishermen on the French coasts considered them to be like a second skin. Establishing Saint James as the leader in water knitwear.

For more information, please visit Saint James.

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