Thailand Yacht Show in Phuket to target superyacht tourism and charters

At a press conference in Bangkok last week, Phuket Vice Governor Prakob Wongmaneerung, TAT executive director of Product Promotion Department Nithee Seeprae and Andy Treadwell, CEO and founder of the Thailand Yacht Show, along with numerous officials and key business leaders, gathered to reaffirm their commitment to promoting Thailand as Asia’s premier yachting hub.

In a press release, it said their objective is to position Thailand as a new luxury tourism destination for the world’s high-spending yachting community, coinciding with the Phuket press launch of the show held at Ao Po Grand Marina.

The Thailand Yacht Show is conceived to promote superyacht charter holidays, yacht tourism and on-water sporting activities in one of the world’s most beautiful yet virtually undiscovered cruising destinations, to seasoned marine tourists as well as a new, affluent demographic.

Unlike any other boat show in the region, TYS is conceived as a “try it and see” event which offers a truly immersive experience for newcomers, with cruises, demonstrations and yacht parties for guests to discover the lifestyle first hand.

The show should boost Thailand’s image as an international yachting and luxury tourism hub and will attract and engage foreign direct investment, positively impacting the high-end tourism industry in the region. The economic benefits for Thailand’s businesses will include the creation of more jobs and high-end leisure infrastructure and facilities, as well as developing existing first-class natural, cultural and lifestyle assets. All tourism service sectors will achieve positive economic impact and benefits, the press release noted.

Mr Treadwell said, “Our aim is to make Phuket and Thailand the principal hub for yachting in Asia, and a new winter destination of choice for the global fleet of 5,000 superyachts which are predominantly based in the Mediterranean in the summer.

“Thailand’s beautiful yachting coastlines, dramatic landscapes, perfect year-round weather and wonderful hospitality appeals to everyone, and with its excellent infrastructure, facilities, marinas and services to support at least 120 superyachts already, the country is a natural haven for nautical tourism.”

For more information, visit Thailand Yacht Show.