Yachting Pages Media Group and Riviera Radio have renewed their long-term media partnership for the 13th consecutive year, placing each platform in front of its target demographic within the yachting industry.
As the industry’s original superyacht directory both on and offline, Yachtingpages.com enjoys more than 1.5-million annual page views from superyacht captains, crew and industry decision makers, providing Riviera Radio with unparalleled exposure to what is its target market and end users.
The station will also feature on the Yachting Pages App, which launched last year and is gaining in popularity within the superyacht community.
Broadcasting in the language of the yachting industry, Riviera Radio is the only English-speaking radio station on the Côte d’Azur.
Branding itself as “the yachting radio station on the French Riviera”, its programming covers yachting news and issues local to the region each day drawing in more than 20,000 listeners each month, in turn placing Yachting Pages in front of what are its clients and end users.
Edouard Huillet, sales and marketing manager at Riviera Radio, said, “For 30 years, Riviera Radio has been the friend of the yachting industry. We are here 365-days a year, 24-hours a day, and, when owners, captains and crew have a problem or question, they turn to us.
“Yachting Pages Media Group and Riviera Radio are two complementary media in the world of yachting; we work with Yachting Pages and use its extensive database to connect the right people to the right services and suppliers in France and Monaco. We accompany together all the major players with the aim of informing every day.”
Carrie Plummer, group operations manager at Yachting Pages, added, “This is a hugely exciting project for both ourselves and Riviera Radio, seeing two stalwarts of the industry joining forces again to provide their clients and listeners with continued and trusted service.”
Yachting Pages’ radio adverts will be broadcast on 106.5 from Friday 27th April 2018.