This year the Monaco Yacht Show displayed a record 115 superyachts and 510 companies, to meet the strong demand of the industry and present its best show so far.
Attendance levels decreased slightly (32,921 participants compared to 33,730 in 2013) but with no doubt a far better quality as to contacts made, with many more owners and potential clients visiting. The MYS has been an important part of the selling process of a yacht for several years, but the success of participation in Monaco is materialised by the signature of contracts, if not on site, within the following weeks.
In fact, the real challenge for the MYS organisers was to confirm the ultra-high-end quality of the professional and private visitors. Gaëlle Tallarida, managing director of the MYS said, “We have re-orientated the positioning of the show so as to attract a new-end clientele and initiate it to the ‘superyachting’ culture. The MYS must be a major ambassador and attract the whole industry for promotion among potential clients. Last June, we carried out in Shangai a promotional campaign for superyachting, among the Chinese elite that we invited to the show. We have also developed collaborations with luxury concierges and private clubs in order to organise VIP clients’ visits to the show and meetings with our exhibitors.”
Although the increase of the entrance fee to €150 per day could have had an influence on the number of visitors, the attendance levels remained quite stable with nearly 33,000 participants this year. A statistic that confirms the initial objective of the MYS, which was to boost the exhibiting companies which attended with a lot more representatives.. Ms Tallarida continued, “With nearly a 90% renewal rate for stands each year, the MYS can be compared to a club where everyone knows each other, but above all where they all strongly invest to meet in a common business atmosphere in Monaco. In the capacity of organisers, we are responsible for the quality of the exhibition, for the services offered to the exhibitors as well as for the means implemented to maximise the return on investment of their participation”
The trend towards a better quality of the visitors was also confirmed by the presence of prestigious partners including Ulysse Nardin, the Swiss watchmaker, who exhibited his limited edition of “MonacoYS 2014” fine watches for the seventh successive year as an official sponsor. Baccarat, the French glassworker, celebrated its 250 year anniversary and fitted out the show VIP area and the Upper Deck Lounge once more with the interior designers Sabrina Monte-Carlo and Paola Lenti.. Porsche, who was present for the first time as a partner, came to reveal the fabulous 918 Spyder, whereas Avakian, the jeweller, showcased some of its most elegant collections.
The superyachting celebration
Among the 115 superyachts present this year, nearly half of them were less than two years old and 38 had been delivered in 2014. A new exceptional fleet, awaited by the buyers, was exhibited by the brokerage companies and included 76 superyachts available for sale or charter.
Some of the units have been dedicated to the first ever MYS Award Ceremony organised on the 23rd of September in the new Monaco Yacht Club.
Grace E (73m, 2014), from Perini Navi-Picchiotti shipyard, won the award for the best interior design and Solandge (85.5m, 2013, Lürssen) won the award for the best exterior design. The award for the best 2014 launch exhibited at the MYS was granted to the 91.5m spectacular superyacht, Equanimity by Oceanco. The reception also awarded the vessel Yersin with the Monaco 2014 trophy and the superyacht Admiral with the Green Plus yacht award given by the environmental classification company RINA. The MYS 2014 also welcomed the captains and crews of the superyachts in the brand new MYS C&C Lounge that was exclusively dedicated to them during the four days of the show. Obviously, MYS high standards services were offered all day long.
As for its 25th anniversary in 2015 the show will present a new configuration of the exhibition area, particularly the capacity to welcome superyachts up to 120m long along the quay Rainier III and mainly the repositioning of the Darse Nord tents on the Quai Antoine 1er. Nevertheless, the organisers work closely with the Monegasque government aiming to place each stand as logically as possible and keep the commercial synergy developed among the exhibitors over the years.