The Islander needs no introduction for yachting professionals who have worked in the Western Mediterranean. Founded in March 1997, it is the region’s longest-running nautical magazine with 177 issues released so far.
Now the magazine has announced that it is teaming up with MallorcaToday.TV, a new free 24/7 internet television portal which is also the Balearic island’s first dedicated Online English Television Channel. Its studios are based in the city of Palma.
MallorcaToday.TV and The Islander’s partnership is a sign that the superyacht industry is benefitting from the rapidly expanding online TV media sector. The new venture promises “enhanced news coverage and promotional benefits” for viewers and readers, said a statement by The Insider.
The magazine will takeover the commercial running of the online TV station and its sister channel, Nautical TV Europe (NTVE), which are under the same ownership and technical management. NTVE was inaugurated at the Monaco Yacht Show in 2010.
The Islander is no stranger to internet TV, having launched its own web channel last year. Sea-Things.TV has been well received in yachting circles and hosts videos on a range of topics including ocean conservation, sailing regattas, boat shows, maritime conferences and world races.
"This development fits perfectly with our own media strategy, having launched our own nautical TV web portal last year, Sea-Things.TV,” said Peter Franklin, Managing Editor of The Islander.
“Now we can add to this an embedded player on our channel showing the latest yachting news, which will be regularly broadcasted by ourselves via Mallorca Today.TV´s state of the art studio in Palma.”
MallorcaToday.TV already covers sports and entertainment, lifestyle issues, charity events and daily information for both locals and the millions of tourists who visit Mallorca every year.
The partnership means that The Islander will provide regular news bulletins on yachting events and developments in the leisure marine world for NTVE, and also act as the channel’s sales and marketing arm for “lucrative and cost-effective promotional opportunities.”
"This partnership was kind of meant to be,” enthused Jason Wilkinson, CEO of MallorcaToday.TV.
“The Islander have been very keen sponsors of Nautical TV Europe since it first started. Since then we have built a fully-developed TV service that covers the whole spectrum of local society in all its facets.
“The logical thing to do was to let The Islander take over the commercial running of NTVE as they are the acknowledged yachting media specialists."
NTVE will remain in full control of its studio production facilities and technical management, while The Islander works purely on the nautical and leisure marine output to produce TV content that is “highly relevant” for “the yachting community as a whole,” said Wilkinson.
The Islander magazine started as a local yachting newsletter for the Western Mediterranean’s rapidly-growing English speaking yachting community. The publication has since expanded its news coverage and distribution across the Western Mediterranean into mainland Spain, the French Riviera, Sardinia and more recently to the Algarve in Portugal.
For further information about The Islander visit www.theislander.net