Luxury brands including a Ferrari and Maserati dealership (Modena Motors in Cannes) are choosing the Yachting Pages Delivers service to get their marketing materials hand-delivered to superyachts in France and Italy.
Yachting Pages Delivers is the Mediterranean coast’s premium hand-delivery service. It’s the latest product from innovative superyacht media group Yachting Pages, renowned for its award-winning marine directories, delivery methods and its online superyacht search engine, www.yachtingpages.com.
Simon Brooks (pictured) is Yachting Pages Delivers’ manager, based near Antibes. Simon said, “Since the first delivery run in late 2012, I’ve been inundated with calls from savvy business owners keen to reach superyachts and their crew and owners.
“Interspersed with our scheduled deliveries – to top up local stockists with Yachting Pages directories – we run special deliveries before and during the prestigious international boat shows, to reach more superyachts as they are drawn to our ports and marinas in readiness for the shows.
“I personally hand deliver a branded package of relevant merchandise from a select few companies, to superyachts in exclusive marinas along the coast – and even to superyachts at anchor. This might include complimentary tickets, brochures, offers or leaflets. We’ve also delivered lighters and promotional materials for a band popular at parties on superyacht – ‘the Drama Queens’.”
Existing or pending Yachting Pages Delivers customers include world-class realtors Burger and Sotheby’s, Camellini Cycles, Marinevac, Engel & Voelkers Real Estate, uniform embroiderers Tiarelli, and wine company Caves d’Esclan. Luxury real estate agency John Taylor has expressed serious interest.
Discussions are also underway with Porsche France and other luxury lifestyle brands keen to get seen by this industry’s ultra-high net-worth individuals.
Yachting Pages’ marketing executive Kerry O’Neill explained, “Our March delivery stimulated pre-Antibes Boat Show interest for the companies concerned. Simon delivered 750 packs to over 500 superyachts, 75 businesses and to marinas and ports.
“Capitaineries happy to receive materials from Yachting Pages Delivers included those in Menton, Monaco, Nice Vieux Port, Antibes (Port Vauban and IYCA), Golfe Juan (Camille Rayon and Vieux Port), Cannes (Pierre Canto and Vieux Port), St Tropez and Marseille. This means that thousands of people will ultimately see, browse or use these materials.”
During the Antibes Yacht Show, Yachting Pages Delivers will be distributing a promotional wine bottle non-drip gadget to superyachts, from well established wine merchant La Cave de Beaulieu.
Simon confirmed that, “Feedback from yacht crew is always excellent. I’m a familiar face on the Riviera’s yachting scene so the boats know me and trust that I will only ever give them relevant materials. That’s why we work exclusuively with suitably high-calibre companies that I know will be of genuine interest to the decision-making crew, captains and owners on the Med.”
Yachting Pages Delivers has a schedule of standard deliveries lined up for 2013, to coincide with the delivery circuit of its superyacht directories, Yachting Pages – due out this May. Simon can also work with companies to create custom deliveries, at specific times or with unusual marketing materials.
Over 61,700 Yachting Pages marine directories will be distributed to over 100 countries globally in 2013, often by hand, to ensure that the superyacht products, supplies and services inside get seen by the right people, in the right places, year round.
For more information please visit www.yachting-pages.com.