Tourism New Zealand (TNZ) has announced that it will be exhibiting at the 2015 Singapore Yacht Show at Sentosa Cove from 23rd to 26th April, in partnership with Auckland Tourism, Events and Economic Development (ATEED).
With the show having positioned itself as the Asia-Pacific’s leading superyacht and luxury lifestyle event, it was identified by TNZ as an ideal fit for the implementation of their targeted superyacht attraction strategy in the region.
The wider Asian region is an increasingly popular cruising ground and, with New Zealand and the Pacific a logical onward destination for superyachts, there is huge potential to attract yachts visiting Asia down to New Zealand.
New Zealand’s scenery, coastline and shore-based luxury tourism offerings will all be showcased in an interactive, visual stand designed to command the attention of superyacht owners and the wider yachting fraternity.
Exhibiting at the show will build on TNZ’s attendance at other leading yacht shows, including the Monaco Yacht Show, as part of their superyacht attraction initiative in conjunction with ATEED, New Zealand Trade & Enterprise (NZTE) and New Zealand Marine.
Since formally launching in 2014, this initiative has had tangible results with two record-breaking superyacht seasons for New Zealand in a row. The 2014/2015 season has seen 57 yachts visit to date, which is the highest number of superyachts to visit New Zealand since the 2000 America’s Cup with between 90 and 100 superyachts came to the country. With each visiting superyacht representing over one million dollars of economic impact, the overall economic benefit to New Zealand per each additional visiting yacht is hugely significant.
Superyachts visiting New Zealand during the past year have included 134m Serene, the biggest yacht to ever visit New Zealand. The recent New Zealand Millennium Cup regatta, held in the Bay of Islands from 21st to 23rd January, also attracted many international yachts to the country.
Stephen Dixon, regional manager South and South East Asia at Tourism New Zealand, believes that it is clear that the efforts being invested into attracting more superyachts to New Zealand are paying off.
“The growth in both the number and size of superyachts visiting New Zealand is hard evidence that our strategies in this sector are having a return. By identifying key events, such as the Singapore Yacht Show, to promote New Zealand in front of a targeted audience, we are confident this growth, and the economic impact it brings, will continue to rise.”